Twitter appears to be sending out a message to a group of very high-profile users suggesting that these users post photos directly to Twitter instead of sharing through Instagram.
, which shows the aesthetic differences between sharing an Instagram link and posting a photo directly through Twitter. In 2012, , meaning that the images would no longer appear in-line on the Twitter feed. Instead, Instagram photos shared out to Twitter would simply show as an Instagram.com link and push the user to the website for viewing.
At the time, many people were upset that Instagram would interfere with the user experience for Twitter. It’s also worth noting that parent company Facebook has always displayed and still proudly shows Instagram images right in the feed.
The original backlash over Instagram shutting down Twitter integration has long been forgotten, and in many ways, Instagram has won. In December, Instagram announced that it had surpassed , surging past Twitter’s 284 million active users.
Twitter, which is older than Instagram, has to in the . Twitter has released updates to the to try to bring more attention to images and videos. It added a tab under user profiles to view media only, and , like the addition of the Facebook-style header image and the now-larger profile photos.
The company also added photo filters and editing tools long ago to deal with Instagram’s exodus from the feed in 2012.
This latest message from Twitter to its mega-users, asking them to post photos from the app itself, only shows the severity of that struggle as consumers hungrily consume more and more multimedia content.
We’ve reached out to Twitter and will update if we hear back.