Kindle Unlimited, Amazon’s “all-you-can-read” subscription service, is . Pricing currently starts at 99 rupees (about $1.50) for a one-month plan, though that will increase to 199 rupees at the end of this month.
Amazon was one of the first companies to launch an e-reader in India when it made the Kindle available there in 2012, but the devices now compete with Kobo and a host of smartphones and tablets. In terms of content, the Kindle Unlimited plan is up against , which operates India’s largest e-book platform (according to a , Flipkart’s e-book market is also the second largest in the world behind Kindle, ranking ahead of Barnes & Noble, FNAC, Waterstones, and The Book depository).
The launch of Kindle Unlimited in India helps Amazon ramp up its competition with Flipkart. Though Flipkart’s share of the Indian e-commerce market is still ahead of Snapdeal and Amazon, monthly unique visitors growth to Amazon’s India site is , according to comScore, and the Kindle Unlimited catalog may help it pull in even more shoppers.
Making Kindle Unlimited available in India also taps into a market with a lot of growth potential. , e-books currently account for just two percent of the country’s $2 billion market, but that amount is expected to grow as .
This is the first Asia launch for Kindle Unlimited, which is currently also available in the U.S., the United Kingdom, Germany, France, Italy, Spain, Brazil, Mexico, and Canada.