Google’s deals service launches in Miami, Florida today, with two kickoff specials now available. Offers, Google’s take on the Groupon model, initially in June, and into five additional cities: Austin, Boston, D.C., Denver and Seattle. Including its original test market of Portland, plus the , Google Offers now serves 13 areas. (New York and Bay Area markets are split up into smaller units, e.g. NYC Uptown, Midtown and Downtown).
The in Miami include a restaurant deal at Joe’s Stone Crab, a Miami eatery since 1913, and a deal for Fandango movie tickets, at $5 each.
Like Groupon, Google Offers have limited windows in which you can purchase the coupon. But unlike Groupon, Google doesn’t have a tipping point for the deal. If only one person buys the deal, it’s active. Groupon’s return policy (indefinite) Google Offers (60 days), as is (a toll-free number vs. having to enter your phone number via a website and wait for a call back).
Update: To clarify, Google provides a toll-free number on its vouchers, but not on its website.
But while Groupon is more of a standalone deals entity, Google ties Offers into its other services, including its business listing and reviews provider , Android (via the Google Shopper mobile app) and even , which enables Google to track the entire cycle surrounding customer behavior, from discovery to redemption to checkout.
Google Offers are available , or via Google Shopper app for or .