Apparently, there’s nonetheless life within the outdated social video canine but. , an iOS app that allows you to problem others by recording and sharing 30 second-long movies, has raised an extra, modest seed spherical of funding.
New backing comes from VC agency HTG Ventures, Daniel and Raphael Khalili (who additionally invested in ), and David Reuben Junior of Reuben Brothers, who, collectively, have put $1.35 million into the London-based startup. This provides to the $500,000 FightMe again in October 2013.
Described as a “social video community” designed to showcase any expertise or opinion, the iOS app (with Android pegged to comply with) helps you to put up your personal 30-second, unedited movies, and add acceptable hashtags in order that others can browse and uncover your movies. They will then select to reply with an identical themed video, in addition to comply with you, or share your video.
The app additionally employs a voting system — referred to as “applaud” — that works like Fb’s ‘Like’ button and the movies with probably the most applause rise to the highest.
Apart from its deal with “challenges” and video replies, the thought is fairly me-too, you may suppose, with the social video sharing and messaging house as crowded as ever. Apparently, not, says FightMe.
“We have a tendency to think about ourselves as not having shut opponents, although we in all probability do match into the social video platform house,” Joelle Hadfield, the startup’s CEO, tells TechCrunch.
“We’re far more particular than one thing like YouTube, which is a social platform for any sort of video in any respect, whereas FightMe brings goal to video. Some platforms like Instagram provide video as only one a part of their service, and are extra about individuals on ‘broadcast mode’ – these movies are standalone issues, however FightMe lets individuals set a problem in addition to take part, giving others constructive suggestions, encouragement and applause.”
Nonetheless, relating to how properly that differentiation is figuring out, Hadfield gained’t speak particular person numbers besides to notice it’s “early days” and that 10 p.c of its customers are “lively” per-month, and 5 p.c per-day, sharing on common 10 movies per-month.
I’m additionally informed the U.S. is FightMe’s fastest-growing market, with round 50 p.c of its person base there. To spice up progress, the startup is utilizing “model ambassadors” who’re targeted on universities and societies, as properly working a road workforce.
“We’re sturdy believers within the energy of phrase of mouth which is why we’re specializing in our ‘grasp creators’ who create a few of our greatest content material and seed it elsewhere,” says Hadfield. “We’re targeted on bringing individuals on board which have massive networks and are concerned in ‘area of interest’ communities in the precise areas, and so they find it irresistible as a result of they get to work together with and construct up their very own viewers.”
Income-wise, FightMe sees manufacturers utilizing its platform as one avenue, which has already begun. The thought being that firms can set challenges through the app as a way to have interaction with a hard-to-reach younger “city” demographic.
Explains Hadfield: “A number of the methods manufacturers associate with us embody Promoted Challenges, the place a enterprise can sponsor a sure problem, which seems as a promoted hashtag. Customers can then add their video response to be in with an opportunity of profitable a prize whether or not that be attire, live performance tickets, and so on. We work otherwise with manufacturers in response to what they’re attempting to realize, and we make it clear what’s advertorial or not as we don’t need customers to really feel it’s intrusive.”