There’s a brand new product that simply got here out of Disney Interactive Labs — a video portal for clips, film trailers, and even a group of curated YouTube movies, all designed to be watched on-line or on any of your cellular units. The brand new Disney Video web site, positioned at , combines the perfect of Disney previous and current, with an entire lot of content material that may not be discovered anyplace else.
It’s too early for us to know an entire lot concerning the web site — we checked out the portal after it by Henry Work, Senior Software program Engineer for Disney Interactive Labs. However at first look, it looks as if a fairly cool instance of what a serious media firm can do with an enormous library of content material that it hopes to carry to a number of platforms and units.
To begin with, let’s speak concerning the content material. The location is damaged down into motion pictures, exhibits, collections and YouTube, and highlights a variety of content material throughout Disney’s family-oriented media properties. Within the motion pictures part, Disney Video options trailers, in addition to behind-the-scenes footage and interviews with stars of upcoming and up to date characteristic movies like Frankenweenie and The Avengers. Its exhibits web page places the highlight on in style clips from the Disney Channel and associated cable networks. Collections organizes its video library into themes, like Disney Fairies, as an illustration, or content material accessible from Disney Theme Parks.
However essentially the most fascinating part is perhaps the YouTube channel on the location, which supplies a curated web page stuffed with kid-friendly content material. The YouTube web page is the results of a deal that , by way of which the media firms will cross-promote one another’s content material. YouTube will get some authentic children programming from Disney, whereas Disney is making YouTube clips accessible on its new portal.
As for the multiplatform facet of the location — so far as we will inform, it’s formatted to work on net browsers, delivered by way of Flash, in addition to on cellular units just like the iPhone, iPad, and Android handsets and tablets. That’s an enormous step for Disney, because it seeks to make its content material accessible on no matter machine children are utilizing.
There’s no actual long-form content material on the location — for now it’s all promotional clips and trailers — however it’s designed to maintain viewers watching, with an autoplay characteristic that loops new movies in ten seconds after the final one has been accomplished.
Apparently, the Disney on-line video portal is being launched on the identical time that some analysts are questioning the impact that Netflix is having on the . Whereas the portal isn’t as kid-friendly as Netflix’s Simply For Youngsters implementation on-line and on some linked units, Disney little doubt hopes that its massive library of content material will preserve children coming again.