It’s typically mentioned that for those who’re not on Fb you don’t exist, so dominant in our social lives has the uber-social community turn out to be. Due to this fact, it wouldn’t be shocking to study that companies — huge and small — might really feel the identical means. Hoping to money in on the rise of Fb promoting is Stockholm-based , which affords a cloud-based software for SMEs to create, publish and measure the effectiveness of Fb advert campaigns.
The corporate lately closed $three million in Sequence A funding from , the VC agency arrange by the previous workforce behind the enterprise software program firm that IPO’ed in 2010 at a post-IPO valuation of $1 billion, and Swedish VC . Notably, this represents Zobito’s first funding for the reason that fund was arrange.
Qwaya says the brand new funding might be used for product improvement, and worldwide enlargement out of its Sweden base.
A Fb “Most popular Advertising Developer” (underneath the social community’s PMD program), Qwaya affords a cloud-based software for working Fb advert campaigns, which it costs for at a “low fastened month-to-month value” that, it claims, undercuts competing and costlier choices that concentrate on bigger firms than the SMEs and businesses it goals to draw, and who cost a share of advert spend relatively than a month-to-month subscription.
The concept being that by reducing the monetary limitations to entry when it comes to working efficient and automatic campaigns on Fb, Qwaya is opening up Fb promoting to a a lot bigger market of advertisers, which can also be the place it sees alternative.
On that notice, the corporate claims clients in additional than 90 international locations and says it’s rising by 15% monthly, as meaningless as that metric is in isolation.
Its rivals embody the likes Alchemy Social, Social.com (Salesforce) and Adobe.
One of many methods it’s capable of compete on value, says Qwaya CEO and co-founder Fredrik Skantze, is by “automating every thing we do”. This consists of gross sales and customer support, which is definitely one solution to scale. In the meantime, for an enterprise software program startup, Qwaya is unquestionably working fairly lean with 14 staff — although little doubt that can change now that it has money within the financial institution and plans to speed up development, as they are saying in VC lingo.